Robert Rasko is the founder and CEO of The 614 Group, the industry’s leading digital media consultancy. The 614 Group is the principal and provider of operational, strategic and tactical counsel to publishers and the market at large on issues of digital advertising infrastructure and opportunities for growth. Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, MediaPost, AdExchanger, Business Insider and MyersBizNet. While at The 614 Group, he has led strategic engagements with media companies such as BBC, AMC, Conde Nast, IPG Mediabrands, The Financial Times, The Weather Company, Univision and other top-tier digital media companies. He has extensive experience in digital media and is a distinguished leader in the industry. Among his many client engagements, Rob has served on the Board of Directors of the IAB and as their Executive Advisor on International Affairs. Robert has a Bachelor of Science Degree in Economics from the State University of New York at Albany.