Ben is Director of Product, Data at IAB Tech Lab and leads digital supply chain projects within its data quality, identity standards, and attribution groups. He works closely with ad technologists, agencies and publishers to identify the most pressing challenges within these verticals, and develops best practices, research, and white papers that aim to improve the functioning of digital media buying and selling via automated tools, software and data. Prior to joining IAB Tech Lab, Ben oversaw North American programmatic strategy, analytics and optimization across GroupM’s Nestlé Trade Desk. He has also held agency positions at both Maxus Global and Universal McCann, where he was responsible for programmatic and measurement strategies for clients including MasterCard, Barclays, NBC Universal, Harvard Business School, and Welch's. Ben received a B.S. in Communications and Entrepreneurship from the S.I. Newhouse School of Public Communications at Syracuse University. He resides in Greenpoint, Brooklyn.