Erica Schmidt’s 15 years of digital experience, search savviness and programmatic expertise enables her to lead teams who deliver top-of-industry programmatic strategy and campaigns. Erica has set the agenda for Cadreon to be focused on bottom line results for clients. Armed with extensive data sets, the best technology and a superstar team of specialists, Erica has brought Cadreon’s programmatic vision to life in North America by ensuring that real, measurable business outcomes are delivered for all clients. Erica is passionate about her team of specialists and has put people at the center of a technology-heavy industry. Prior to joining the Cadreon leadership team, Erica spent eight years in London working on the global development and rollout of Dentsu Aegis’ search offering iProspect, as well as its programmatic trading offering. Erica has provided keynotes and presentations at industry conferences around the world, and is often sought out for her honest and pragmatic point of view on the digital and programmatic industry. Throughout her career, Erica has worked on behalf of many Fortune 500 brands across the CPG, pharmaceutical, automotive (luxury and domestic OEMs), travel and insurance categories.